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ABOUT THE STUDIO

SOL Creative Hub is a boutique creative studio. We transform brands into cultural touchstones through branding, pattern design, and creative direction, grounded in artistic vision and strategic clarity.

Founded in 2018, SOL has created over 50 brands and delivered hundreds of projects for clients ranging from Lisbon to Luanda, Dubai, and the UK.

Based in Lisbon. 
Working globally.

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Led by Irene Filipe, CEO and Creative Director with over 20 years of experience in branding, visual identity, and communication strategy across Lisbon, Luanda, and Rio de Janeiro.

EACH SOL PROJECT FEATURES A TEAM OF CAREFULLY SELECTED SPECIALISTS LED BY IRENE: ​ ARTISTS, DESIGNERS, AND STRATEGISTS HANDPICKED TO MEET THE SPECIFIC NEEDS OF EACH BRAND.

PBeyond the studio, Irene mentors women in leadership and creative entrepreneurship, sharing her vision of systemic branding applied to personal brand creation HERE

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